Campaign for Wool

03 October 2011, Japan kicked-off an event which held at the British Embassy.

The Campaign for Wool is held to enhance the knowledge, superior quality and functionality about wool to the consumers.

Campaign executives, reporters and fashionista are gathered at this campaign to grow attention among all in Japan.

Vivienne Westwood, Burberry and more brands are so active to join in this campaign to raise the public awareness towards wool and helping to develop the wool industry too.

Their wool creations also exhibited in the middle of hall.

At the day of event, people are carried the 'fashionable sheep' and having a cool and refreshing outdoor fashion show which are first attempt to all.